It's a bit like the feeling you get when removing something from your hotel minibar - have you been charged just by lifting it out of its spot in the cabinet? And there's a definite feeling that you could be stealing by 'just walking out' - is security going to come and stop you? Are you being overcharged? Are you going to be undercharged?

The most fascinating thing about the experience is how you feel about picking things up and putting them back.

The first thing to note is that the technology works extremely well - I had my receipt emailed to us in no time at all and the system wasn't fooled by us picking up things and putting them back through indecision. I've visited Amazon's original Seattle Amazon Go store to experience the 'future of retail'. My Take by Dan Grabham Pocket-lint Associate editor These stores might even have multiple formats. Amazon and Morrisons already work together on the Amazon Fresh online delivery service.Īccording to a report from The Wall Street Journal, Amazon hopes to one day open 2,000 grocery and convenience stores. Various reports suggest that up to 30 stores could be opened in the UK and rumours suggest the launch partner is Morrisons - certainly the Amazon Fresh store is carrying a large offering of Amazon-branded grocery items which may have come from that source. Some stores also offer ready-to-eat meals. UK Amazon Fresh stores offer a mix of everyday essentials, local favourites and seasonal items. Outside of the US, Amazon operates 17 Fresh stores across London, you can find your nearest store here. There are now over 25 Amazon Go stores in the US including the larger Amazon Go Grocery ( one of which is a smaller concession in a Macy's). Check out the latest list of Amazon Go locations.When you leave the store with your goods, your Amazon account is charged and you are sent a receipt. This technology can detect when products are taken or returned to the shelves and keeps track of them in your virtual cart. These stores work by using the same types of technologies found in self-driving cars, such as computer vision, sensor fusion, and deep learning. Amazon Go Grocery: Produce, ready-made dinners, and household essentialsĪnd there are similar stores in London, but in the UK they are called Amazon Fresh.Amazon Go: Serves breakfast, lunch, and all sorts of snacks that are ready.There are two types of Amazon Go stores in the US: The app is linked to your Amazon account for billing. The store works with an Amazon Go app for iOS or Android: You enter, take the products you want and, thanks to the app, just leave again. When you shop at one of these stores, you never have to wait in line. The first Amazon Go in Seattle was basically a small convenience store with roughly 1,800 square feet of retail space and it's this small format that is replicated elsewhere. Amazon described the original Amazon Go store as 'a new kind of store with no checkout required'.

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